What is SEO?

The process of improving a website’s visibility in search engine results pages (SERPs) using unpaid (or “organic”) methods is known as search engine optimisation, or SEO. When users enter relevant keywords, your website is more likely to rank near the top of search results if it is optimised for search engines like Google, Bing, or Yahoo.

You probably click on one of the first few links that appear when you search for something like “best running shoes.” Because those pages have been optimised to satisfy the standards that search engines use to rank content, SEO is what makes them show up at the top.